ABOUT SMS & ASSOCIATES

The firm “SMS & ASSOCIATES” was set up in the year 2002 by a group of professionals having varied experience. The team is led by Mr Shukdev Sadhoo, FCA who has more than 35 years of experience in the profession. Mr Shukdev Sadhoo was associated with the firm, LUTHRA & LUTHRA, Chartered Accountants as partner for 12 years.
Group is actively engaged in a multi disciplinary practice, serving an extensive base of eminent clients both within and outside the country.
Our endeavor is to provide qualitative, expert professional services rendered efficaciously, sagaciously and with keen attention to details to match clients’ requirements. It is our considered policy to provide professional services in a conservative and pragmatic manner, with due attention to the security and propriety of the transactions involved.
Our sector focus gives us a distinctive ability to implement tailored solutions that suit our clients’ unique business needs. Our strategy involves implementing internal knowledge management systems to deliver performance-based, industry-tailored and technology-enabled business advisory services to our clients.
Developing a special relationship with our clients forms the basis of our approach.

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18

Years Experience in Consulting.

Our Mission

  • Our mission is to create synergies through the amalgamation of the various professional values with a focus on delivering value based services
  • To ensure commitment of partners and staff towards achievement of firms goals.
  • Our core professional values encompass Confident Leadership, Quality Service, Professional Ethics and Healthy Client Relationship.

Our Vision

To be one of most highly respected Professional Chartered Accountancy firm with a difference where client interests are being fulfilled in innovative ways through insightful knowledge & achievement oriented approach by a team which enjoys working with them and one another.

Core Values

  • Transparency
  • Integrity
  • Honesty
JOURNEY SO FAR

SMS & ASSOCIATES

2002-2005

Foundation of SMS & Associates (hereinafter referred as SMS) was laid in Year 2002 by visionary CA Shukdev Sadhoo who was previously associated with the Chartered Accountancy Firm “LUTHRA & LUTHRA”. Mr. Shukdev Sadhoo had vast experience in Audit of Non for Profit entities. The firm gained its strength and expanded its horizons when more young hardworking professionals joined the firm as Partners & Board of Advisors. By this time firm had 4 partners and Mr Vikas Dhingra who qualified in 2002 joined as board of advisors to lead the tax practice of the firm.

2005-2008

The journey which started in 2002 steadily expanded into various domains and had multiple offerings in the fields of taxation, legal, finance, audit, management consulting. Adding resources on board added to its strength and capacity over time. Consistent performance, specialization, efficiency, personalized services; teamwork and value for money were duly appreciated by all the stakeholders.

2008-2011

The growth of the firm over the years has been substantial and ever increasing. SMS which was primarily based in Delhi started networking with other Associates in other geographical areas in India. Gradually SMS developed Associate network in more than 15 states in India covering most of North, East & West regions of India. The aim was to deliver all solutions under one roof to its clients. Our clientele encompassed various segments of market i.e. Telecom, Software, Education, NGOs, Hospitality, Restaurants, Power, Real estate and a host of others.

2011-2014

Taking the Growth Story further SMS expended and brought in its penal one more young CA as Partner, Mr Jatin Proothi who qualified in 2011. . He was instrumental in bringing technological advancements in current Practice to serve clients better. By this time, SMS also had one addition in its board of advisor and Mr Jatinder Mohan Singh joined as board of advisors and lead the various process audits division of the firm. The firm’s approach to service delivery helped to provide value-added services to clients. The differentiation was derived from a rapid performance based, industry-tailored and technology-enabled business advisory services delivered by talented team of the firm.

2015-2018

SMS was committed to maintain impeccable records and running smooth processes and procedures to ensure not only its clients’ satisfaction and success but also to ensure that the same is achieved in a hassle-free manner. Its core values of reliability, , and transparency in all aspects of its relationship with clients have garnered the respect and trust of all those whom it served. Unfortunately SMS lost one of its strong pillar CA Pradeep Agarwal during this period due to his untimely demise. However the entire team of SMS was determined to carry his legacy forward. SMS was focused on adhering to highest possible Ethical Standards and by this period SMS was regarded as one of most sought after middle sized Chartered Accountants Firms of Delhi.

2018-till Now

As of now SMS has perfect blend of Youth & Experience whereas Partner having more than 35 years of Experience works hand to hand with other partner having experience ranging from 20 to 2 years to serve the client in best possible professional manner. SMS, as a Firm, invest in its people. An environment that support achievements and contributions, both inside and outside the office. The conviction to this principle is evident from the fact that most of our present partners started their practice careers with SMS. Here, credit goes to their dedication towards the firm and their attitude towards the clients. SMS has always encouraged in updating knowledge and learning to cater the needs of diverse clients to its resources. International Taxation which is the need of an hour for major MNCs therefore the firm expended its services to cater their needs and for that In year 2019, Partner CA Jatin Proothi top ranked in India in “Post Qualification Diploma in International Taxation” conducted by ICAI. The Senior Most Partner CA Shukdev Sadhoo also successfully qualified “Post Qualification Diploma in International Taxation”“Certificate Course on Anti Money Laundering Laws” and “Certificate course on Not for profit organisations “conducted by ICAI. By this time firm has 5 partners and 3 board of advisors.